Trademark registration is of vital importance to a business. There is such a sentence that classically describes the importance of trademarks to a company: "We must protect our trademarks like we protect our eyes."
For an enterprise, trademark is the key to its development and is directly related to the life and death of the enterprise. However, because many people do not pay attention to trademark protection, many trademarks have been registered and the achievements they have worked hard to build have been stolen. tragedy. In fact, there are many tragic cases about trademark registration around us: A vegetarian noodle shop opened in front of a high school, and the business was booming. Due to the demolition of the facade, I had to move to the entrance of another university. Since the proprietress did not realize the importance of trademark registration at first, by the time she remembered, the trademark had already been opened in other areas under her banner. In the end, the boss lady could only redefine her name and trademark. If the proprietress had noticed the timeliness and importance of trademark registration in time, this embarrassing situation of name theft would not have happened. These cases wake us up: everyone must be aware of intellectual property protection. A registered trademark enjoys the exclusive right of the owner of the registered trademark to prevent others from using it as a counterfeit.
In modern business society, the role of trademarks has become increasingly prominent. Only by registering trademarks as early as possible can enterprises enjoy the related rights of registered trademarks and thereby safeguard their legitimate rights and interests. Registering a trademark in time will bring a series of benefits to the enterprise. First of all, Article 31 of the Trademark Law stipulates that “if two or more trademark registration applicants apply for registration of the same or similar trademarks on the same goods or similar goods, the application shall be initially reviewed and announced. The earlier trademark; if applied on the same day, the earlier trademark will be preliminarily reviewed and announced, and other people’s applications will be rejected and will not be announced." Trademark registration follows the first-to-file principle. If the company fails to register the trademark in time, it will This trademark may have been registered by others. Only by registering trademarks in a timely manner can enterprises avoid well-designed trademarks or trademarks that have invested a lot of resources from being registered by others. I would like to sincerely remind everyone that whether you are opening a large company or a small shop, or starting your own business in the future, please be sure to register your trademark first.
If you have any business questions, please feel free to consult the Golden Key Business Development Center (www.goldkeybiz.com). The Golden Key Business Development Center is a comprehensive, one-stop business service platform for Canadian entrepreneurs/investors/entrepreneurs, providing a full set of services from company establishment, daily operations, company transformation to closure, etc. At the same time, the center is also committed to the interconnection between enterprises in China and Canada. On the one hand, it helps Chinese companies enter the Canadian market by providing project product consulting, business investment consulting services and other services; on the other hand, it helps interested Canadian companies enter the booming Chinese market.